Big names have come together to ensure Essex football fans are coming home this year. Today, the Safer Essex Roads Partnership (SERP) launched its “Euros Football Friend” anti-drink drive campaign across the county, with the aim to lower unnecessary road death, due to drink driving. A series of infomercials has been released, in line with the first Euros match, around how planning a journey ahead of football celebrations, can make all the difference between a good night out, a police cell, or worse. The first film features former England goalkeeper, David James MBE, supporting fans to make the right decision, before heading to the pub, by encouraging the use of taxis, that will be working overtime, and to watch out for their friends on an evening out. The second film features the campaign’s “Football Friend” strapline and stars actor, Joe Thomas, best known for his roles in comedies including The Inbetweeners. It illustrates the alternative transport options available to Euro revellers, including DigiGo, a shared public transport service which offers on-demand or pre-bookable travel in parts of Essex, and the Travel Essex App, which provides users real time travel information, to make an informed decision on their journey. |